George Marshall, founder of Climate Outreach Information Network, speaks at CRED Lab Meeting on “Preaching to the Tone Deaf”

October 12th, 2012

CRED Lab Meeting

Columbia University, Schermerhorn 419, CRED Conference Room

George Marshall, founder of the UK-based non-profit, Climate Outreach Information Network, and its Talking Climate Programme, was the featured speaker at CRED’s October 12th seminar, “Preaching to the Tone Deaf: How can we reach beyond the ‘usual suspects’ and engage new, challenging or disinterested audiences”. George gave a presentation and led a discussion on the challenges of reaching wider audiences, dealing with indifference and denial, and the practical methodology of developing narratives, language, and engagement strategies.

For more information about Climate Outreach Information Network, click here: